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Adobe Marketo Engage Architect Master Sample Questions (Q48-Q53):

NEW QUESTION # 48
A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A. Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
B. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
C. Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
D. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity

Answer: D

NEW QUESTION # 49
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
B. Create a new lead scoring model before hiring SDR reps
C. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
D. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage

Answer: C

NEW QUESTION # 50
A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Create a separate workspace for each region
B. Use one global partition
C. Use Smart Campaigns for segmentation
D. Establish static lists for each region

Answer: A

NEW QUESTION # 51
What is the primary benefit of using workspaces in Marketo?

A. Increases campaign volume limits
B. Enhances email rendering times
C. Provides separate environments for team collaboration
D. Reduces lead scoring complexity

Answer: C

NEW QUESTION # 52
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 - Use Webhook and Scenario 2 - Use REST API
B. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
C. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
D. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

Answer: C

NEW QUESTION # 53
......

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